Serving South Florida

The neighborhood mailer
people actually read.

One business per category. Delivered to thousands of local homeowners in a printed mailer they keep on the counter.

Examples · Sample editions

A look at what our shared mailers feel like.

Two recent example editions, printed, mailed, and designed to land on the kitchen counter. Businesses shown are illustrative.

Example
Sample edition, For Her
Edition · For HerSample · Not a real edition
Example
Sample edition, For Him
Edition · For HimSample · Not a real edition
03, How an edition comes together

One mailer. Eight neighbors.

Each business gets its own card, designed, printed, and slotted into a single edition that lands in thousands of mailboxes. Scroll to watch one come together.

The
Regular
Edition · 04
Lash Studio
30% off first visit
Barbershop
$25 fresh cut
Pilates
$15 intro class
Med Spa
New client offer
Auto Detail
5★ rated locally
Hair Salon
$40 blowout
Pizza Spot
2-for-1 Tuesdays
Landscaping
Free estimate
Mailed
8
Local businesses per edition
10K+
Households per route
Mailer. One bill. Shared cost.
Next mailer · May drop3 spots left
See your ad on a mailer like this. Hold a spot.

Drop your number. We'll text you the next mailer's availability and ask what you'd like to offer.

No spam. One short text from a real person.
02, The math

Share the mailer. Skip the work.

Direct mail done solo means juggling designers, printers, lists, and the post office. Sharing a mailer with a few other trusted local businesses, and letting us run the whole thing, costs a fraction of the price for the exact same reach.

The Regular advantage
Same reach. A fraction of the cost.

You share the mailer with a curated set of non-competing local businesses. We handle design, print, list, postage, and tracking.

Doing it solo
$4,700
With The Regular
$600
~87% less
What you actually need
Doing it solo
With The Regular
Best value
Professional design & creative
$650
Included
Printing & paper stock
$1,200
Included
Mailing list & targeting
$450
Included
Postage & delivery
$1,800
Included
Coordination & project mgmt
$400
Included
QR tracking & reporting
$200
Included
Estimated total
$4,700
$600
Flat rate, per edition

Solo costs based on typical small, batch print, postage, list rental, and freelance creative services in South Florida. The Regular is one flat rate per edition with no setup fees.

Skip the $4,700 solo route3 spots left
Want in on the next shared mailer?

One quick text and we'll send you availability, pricing, and the next drop date. No meeting, no pitch.

No spam. One short text from a real person.
05, Why it works

A channel that has quietly kept working.

0%
of postcards are seen on arrival, no envelope to open
USPS · postcards are delivered face-up and read at the mailbox
0%
of households read or scan their daily mail
USPS Household Diary Study
0%
median ROI for direct mail campaigns
ANA / Data & Marketing Association Response Rate Report

Direct mail remains one of the most trusted and attention-held forms of advertising.

04, Accountability

How results are tracked.

Know how many people scan, when they engage, and where they're located , without guessing.

  1. 01
    Mailbox
    Delivered to vetted homes
  2. 02
    Card
    Kept on the counter
  3. 03
    QR scan
    One-tap to your offer
  4. 04
    Landing page
    Geo & time tracked
  5. 05
    Lead
    Captured & attributed
Trackable from mailbox to lead3 spots left
Ready to put your QR code on the next card?

Drop your number. We'll text the next available drop and walk you through it.

No spam. One short text from a real person.
06, Who it's for

Perfect for local businesses.

If your customers live within driving distance, you belong in the mailer. Here are 85+ categories that tend to do especially well, grouped by what they do.

Home Services

20 types

Homeowners always need these, and they keep these postcards for later.

  • Landscaping & Lawn Care
  • Pest Control
  • Roofers & Gutter Cleaning
  • Painters (Interior/Exterior)
  • Pressure Washing
  • HVAC (Heating & Air)
  • Plumbers & Electricians
  • Window Cleaning
  • Carpet & Tile Cleaning
  • House Cleaning / Maid Services
  • Handyman & Remodelers
  • Garage Door Install/Repair
  • Solar Panel Install & Cleaning
  • Fencing Companies
  • Pool Cleaning & Maintenance
  • Tree Trimming & Removal
  • Junk Removal & Hauling
  • Flooring & Countertop Install
  • Home Security & Smart Home
  • Real Estate Photographers

Food & Restaurants

8 types

People love saving on food and respond fast to nearby deals.

  • Pizza Restaurants
  • Cafés & Coffee Shops
  • Ice Cream & Smoothie Bars
  • Local Diners & Breakfast Spots
  • BBQ, Sushi, Mexican
  • Food Trucks (with local routes)
  • Bakeries & Cupcake Shops
  • Meal Prep & Catering

Health, Beauty & Lifestyle

13 types

These businesses rely on trust and visibility, direct mail builds both.

  • Gyms & Fitness Studios
  • Yoga, Pilates, CrossFit
  • Massage Therapists
  • Chiropractors
  • Dentists & Orthodontists
  • Eye Doctors & Optometrists
  • Med Spas & Aestheticians
  • Hair Salons & Barbers
  • Nail & Lash Studios
  • Spray Tan Artists
  • Physical Therapists
  • Weight Loss Clinics
  • Martial Arts Studios

Automotive Services

9 types

Nearly every homeowner owns a car, and wants a trustworthy local shop.

  • Auto Repair Shops
  • Oil Change & Tire Centers
  • Car Wash & Detailing
  • Window Tinting & Vehicle Wraps
  • Auto Glass Repair
  • Used Car Dealerships
  • Mobile Mechanics
  • Dent Repair
  • Transmission Shops

Professional & Financial

9 types

These pros thrive on local relationships, postcards earn the reputation.

  • Realtors & Mortgage Brokers
  • Insurance Agents
  • Accountants & Bookkeepers
  • Financial Advisors
  • Attorneys & Estate Planners
  • Home Inspectors
  • Property Managers
  • Title Companies
  • Marketing Agencies (local)

Pet & Family

9 types

Parents and pet owners trust local, and postcards build that fast.

  • Pet Groomers & Dog Washes
  • Dog Trainers
  • Veterinarians
  • Pet Sitters & Walkers
  • Daycares & Preschools
  • Tutors & Test Prep
  • Summer Camps & After-School
  • Music, Dance, Art Studios
  • Family / Newborn Photographers

Retail & Local Shops

10 types

Retail variety gives the card that ‘local marketplace’ feel.

  • Boutiques & Gift Shops
  • Furniture Stores
  • Mattress Stores
  • Flooring & Home Décor
  • Paint & Hardware Stores
  • Nutrition & Supplements
  • Thrift & Consignment
  • Flower Shops
  • Garden Centers
  • Antique & Home Goods

Construction & Big Projects

7 types

Higher-ticket, a few good clients can carry an entire campaign.

  • General Contractors
  • Concrete & Paving
  • Roofers & Siding Installers
  • Deck Builders & Patio Designers
  • Excavation & Grading
  • Custom Home Builders
  • Kitchen & Bath Remodelers

Don't see your category? You're probably still a fit, reach out and we'll let you know.

112%
Median ROI on direct mail
Data & Marketing Association
1/7
The cost vs. mailing solo
Shared mailer efficiency
07, Our approach

Built to feel like a recommendation from a friend.

The Regular isn't a coupon book. It's a small, well-made publication that arrives each month with a handful of trusted local names, the plumber, the dentist, the painter, chosen carefully and presented beautifully.

Word of mouth, but printed.
Design that earns the counter

Every edition is art-directed like a small magazine, typography, paper, restraint. Something worth keeping, not tossing.

Recommendations with integrity

We feature one business per category, vetted before they're invited. If we wouldn't hire them ourselves, they don't run.

The feel of word of mouth

Warm, familiar, a little fun, like a neighbor sliding a name across the kitchen table. That's the tone we print in.

08, Get featured

Want your business featured?

Drop your details. We'll text within a few hours with the next mailer's availability and ask what you'd like to offer.

South Florida · Miami-Dade, Broward, Palm Beach
  • Real human reply, never a bot.
  • No commitment to take the next step.
Only your phone is required. We'll text within a few hours.